Think about it: how many fashion retailers have added fitness apparel to their brands in the last ten years? It started innocently enough, with a few tank tops here and some stretch capris there. (Come on, do you really want to fuel your workout with an energy bar made by Snickers?)īut the truth is, whether you’re aware of it or not, if you are a young to middle-aged female who exercises on a regular basis, you’re part of a growing consumer base that is becoming increasingly attractive to business marketers. In my experience, most real athletes feel the same way. To me, it seems like a half-assed marketing tactic meant to trick people into feeling more athletic than they actually are. Although I’ve been an athlete for most of my life, I’ve never really been a fan of the “sporty” version of things that aren’t inherently sporty.
0 kommentar(er)
